Independant Swiss Certification
Trust for the second-hand watch market
Born in Switzerland, Label Patina independently certifies second‑hand watch merchants so collectors can buy with confidence and dealers can stand out for doing things right.
Trusted by Collectors
Certified Merchants Specialized in Iconic Brands
Recently Certified by Label Patina
Discover Ponti Collection
" A family-run Geneva vintage specialist curating the world's finest luxury timepieces with expertise and uncompromising authentication standards."
Mystery Shopper
30+ years of experience
Rolex, Patek Philippe, and Audemars Piguet
4,000 — 50,000+ CHF
3
Sales Channels
250+
Listed watches
Already 22 certified stores in the Label Patina network.
Need help?
Our co-founders are available.
Make an appointment
Trusted by Collectors
Our Customers Say
Unique timepieces found through Label Patina’s network.
The next one could be yours.
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![Tudor Submariner 79190 (1997)]()
Veritas Vintage Watches, Lausanne
Tudor Submariner 79190 (year: 1997)
“Une merveille, l’état est ouf et le cadran est dingue. En plus elle a le set complet avec. Absolument incroyable. C’est exactement ce que je recherchais!”
Sydney · Feb 2025
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![Parmigiani Fleurier Tonda GT Chronograph]()
Stargold, Zurich
Parmigiani Fleurier Tonda GT Chronograph
“J’ai découvert Label Patina à travers un ami. C’est super cela m’a permis de voir les différents marchands et de sélectionner le marchand m’offrant le meilleur prix pour ma Parmigiani.”
Jonas · Jan 2026
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![Hublot Big Bang Unico]()
The Swiss Collector, Nyon
Hublot Big Bang Unico
“Super service! On m’a tout de suite conseillé des marchands de confiance chez qui je pouvais aller vendre ma montre à prix compétitif.”
David · Jan 2026
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![Rolex Datejust 16014 (year: 1996)]()
Veritas Vintage Watches, Lausanne
Rolex Datejust 16014 (year: 1996)
"Incroyable, elle est comme neuve. Juste ouf!! Je la kiffe 110% tous les jours! "Andrea · Jan 2026
Tell Us What You're Looking For
(We'll find it for you)
Our Certification Steps
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Reputation Check
We assess market credibility, business history, and online & offline reputation to verify legitimacy and track record.
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Mystery Shopping
Our expert team conducts mystery shoppings to verify service quality, product authenticity, and business practices firsthand.
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Merchant Referral
New merchants must be referred by two existing Label Patina-certified merchants, ensuring peer accountability and network integrity.
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![Label Patina Brass]()
Seal Awarded
Only merchants meeting our high standards receive the Label Patina certification and access to our exclusive network.
How Label Patina Creates Trust?
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We've been there… You find a beautiful second-hand watch. You're excited. But questions arise:
Is the merchant trustworthy?
Is the watch authentic?
Are the descriptions accurate?
The market has great dealers and great watches. But how do you identify them?
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A clear, independent standard for professional merchants.
A visible seal collectors can rely on when buying pre-owned.
A safer ecosystem for watchmakers and the heritage of their creations.
Label Patina — for Everyone Who Loves Watches
A growing network of trusted boutiques and watch enthusiasts.
Tell Us What You're Looking For.
We’re Here to Help You.